Digital Marketing Strategy, Roadmap, and Project Management

Leading the Level Access Web Team's development, production, and optimization efforts to drive traffic and conversions for our digital accessibility solutions.

• Project managing all full-stack website production and systems development duties, prioritizing requests in support of greater marketing, pipeline, and company objectives.
• Managing crucial MarTech tools and integrations including Google Analytics 4, Qualified chat, Yoast SEO, and Hubspot.
• Driving strategy and execution for two complete website refreshes as result of a merger and rebrand.
• Mentoring and developing two direct reports.

Managing demand generation operations for the B2B media and entertainment technology branch of Comcast.

• Stewarded best practices for ABM, email marketing, SEO, automation, and website management while closely maintaining cross-functional alignment.
• Executing marketing systems integrations between Demandbase, Pardot, Drupal, and Salesforce to better operationalize marketing data and create valuable, real-time reporting insights.
• Spearheaded programs to drive pipeline growth and insights including an automated evergreen email nurture system, dynamic lead grading and scoring, and a robust ABM reporting framework.
• Developing people leader experience and employee management systems acumen through taking on a direct report.

Drove store traffic, advanced purchase, and brand affinity for the Retail and Rental division of Vail Resorts.

• Managed email marketing operations in alignment with email best practices and organizational objectives.
• Maximized resonance and performance of our email campaigns through customer journey segmentation and personalization.
• Analyzed email engagement trends, reported on results, and implemented optimizations based on data-driven decisions.
• Lead a taskforce in employee development with a goal to better set up individuals on our team for leadership success.

Developed digital marketing methods and managed digital systems to optimize marketing campaigns.

• Drove user experience on the company's website through ongoing site management and content updates using Drupal.
• Propelled lead generation by coordinating traffic generating campaigns including display advertising, PPC, and social media.
• Implemented tracking mechanisms and marketing automation to push new leads from website conversions into our CRM.

Worked directly with CEO to coordinate all marketing efforts for a B2B manufacturing company.

• Planned and executed the launch and development of print and digital advertising campaigns.
• Managed all marketing tools including Google Analytics, Mail Chimp, Google Ads, Hootsuite, and Salesforce.
• Redesigned and launched new company website, and consistently developed and maintained the website post-launch.