Learn more about my professional background, experience, and skills by reading my resume below or view the print friendly version.
Skills
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Experience
Level Access | Arlington, VA (Remote from Denver, CO) | April 2022 – Present
Senior Manager Website Marketing
Leading the Level Access Web Team’s development, production, and optimization efforts to drive traffic and conversions for our digital accessibility solutions.
- Project managing all full-stack website production and systems development duties, prioritizing requests in support of greater marketing, pipeline, and company objectives.
- Managing crucial MarTech tools and integrations including Google Analytics 4, Qualified chat, Yoast SEO, and Hubspot.
- Driving strategy and execution for two complete website refreshes as result of a merger and rebrand.
- Mentoring and developing two direct reports.
Comcast Technology Solutions | Denver, CO | July 2019 – April 2022
Digital Marketing Manager
Managing demand generation operations for the B2B media and entertainment technology branch of Comcast.
- Stewarded best practices for ABM, email marketing, SEO, automation, and website management while closely maintaining cross-functional alignment.
- Executing marketing systems integrations between Demandbase, Pardot, Drupal, and Salesforce to better operationalize marketing data and create valuable, real-time reporting insights.
- Spearheaded programs to drive pipeline growth and insights including an automated evergreen email nurture system, dynamic lead grading and scoring, and a robust ABM reporting framework.
- Developing people leader experience and employee management systems acumen through taking on a direct report.
Vail Resorts | Broomfield, CO | February 2018 – July 2019
Senior CRM Specialist
Drove store traffic, advanced purchase, and brand affinity for the Retail and Rental division of Vail Resorts.
- Managed email marketing operations in alignment with email best practices and organizational objectives.
- Maximized resonance and performance of our email campaigns through customer journey segmentation and personalization.
- Analyzed email engagement trends, reported on results, and implemented optimizations based on data-driven decisions.
- Lead a taskforce in employee development with a goal to better set up individuals on our team for leadership success.
Comcast Technology Solutions | Denver, CO | October 2015 – February 2018
Senior Digital Marketing Specialist
Developed digital marketing methods and managed digital systems to optimize marketing campaigns.
- Drove user experience on the company’s website through ongoing site management and content updates using Drupal.
- Propelled lead generation by coordinating traffic generating campaigns including display advertising, PPC, and social media.
- Implemented tracking mechanisms and marketing automation to push new leads from website conversions into our CRM.
Rocky Mountain Instrument Co. | Lafayette, CO | August 2013 – September 2015
Marketing Coordinator
Worked directly with CEO to coordinate all marketing efforts for a B2B manufacturing company.
- Planned and executed the launch and development of print and digital advertising campaigns.
- Managed all marketing tools including Google Analytics, Mail Chimp, Google Ads, Hootsuite, and Salesforce.
- Redesigned and launched new company website, and consistently developed and maintained the website post-launch.
Education
University of Colorado | Boulder, CO | August 2009 – December 2013
Leeds School of Business
- Major: Business Administration with an emphasis in Marketing
- Minor: Technology Arts and Media